Ratings

Content Ratings based on a 0-5 scale where
0 = no objectionable content and
5 = an excessive or disturbing level of content

Guide to Rating System

LANGUAGE

VIOLENCE

SEXUAL CONTENT

ADULT THEMES

Ratings Explanation

Adult Themes: References to corrupt mob bosses influencing votes during an election.  References to unequal treatment of minorities

Synopsis

This biographical account of Amadeo Peter (A.P.) Giannini traces the life of one of the most powerful, yet unassuming, men in the financial business world during the first half of the 20^th century.  As founder of the Bank of Italy (forerunner to the Bank of America), A.P.’s influence in the financial industry is felt, even today.  A.P., a native of the San Francisco Bay area, started his bank in 1904 so that the needs of minorities, blue-collar workers and even women could be met.   His formula for success was simple–hard work, individual customer service, and respect for the common man.  He taught the bank’s customers the concept of interest and how it could work in their favor.  Small, local loans were approved instead of the prevailing philosophy of only loaning to established large businesses.  Long-term, loyal customers were the goal, not short-term profits.  Mr. Giannini saw opportunities when others saw chaos and disaster.  The Bank of Italy not only survived, but thrived during an earthquake, a national financial crisis, and two world wars.  One bank grew into a network of banks that crossed California, the United States and eventually the world.

I wish I could have met Mr. Giannini—and I wish he were around to help America through its current economic recession.  I’m sure we’d be better off!  This man had great character and an untarnished value system.  Traits we’d all do well to develop.  I was reminded of the great poem, “If” by Rudyard Kipling as I read this book.  Such lines as:

“If you can keep your head when all about you are losing theirs”…

“Or walk with kings—nor lose the common touch”…